About Us

Our Legacy

We are firmly established diamond manufacturers in the UK and are members of the "British Jewellers Association". We take pride in our heritage of offering exceptional value to our customers. All our jewellery is finished and hallmarked by the Assay Office in the United Kingdom giving you complete peace of mind.

We cut our own diamonds in factories across the world to bring you best value at guaranteed low prices.

We believe that buying jewellery is an emotional experience and one which might be treasured for generations. A diamond is a classic symbol of deep commitment towards your near and dear ones, so we make every piece with utmost love and affection.

Quality and Value

We use the finest quality diamonds in the entire collection so that your jewellery sparkles for generations to come, The minimum quality of diamonds we use is of colour G and clarity SI, so we guarantee that when you get the item you have ordered, you will see that the diamonds are entirely white (G+ Top Wesselton colour) and there will be no visible marks to any diamond (SI+ slightly included or better) clarity.

We hope that you love the item you receive. We offer a full no quibbles refund on any item which does not meet the above criteria, If you wish your item of jewellery to be independently certified (all items in the collection purchased above GBP 999 automatically comes with a quality certificate), we can do so at no additional cost to confirm the above. With jewellery workshops in Dubai and Birmingham, we can manufacture that special item that you wish in close contact with you.

Ethics and Integrity

We have been active in the diamond industry for over 60 years and we guarantee that the diamonds purchased by us are from legitimate sources not involved in funding conflict in compliance with all UN regulations. We only sell conflict free diamonds. Honesty with customers is essential and that is the essence of our business. We have established this trust through consistency, fairness and dedication.


We make one promise. The promise of transparency. Understanding diamond jewellery is not rocket science. Just contact us and we will guide you through the process simply and with your wishes in mind. After all, diamonds are a gift of love and affection. You portray your feelings through them. Above all else, keep that in mind when purchasing one.


Most items ordered from this website are in stock. Sometimes we may have to order an item from one of our factories which may take up to 28 days for delivery. We will not charge your credit or debit card until the item you have ordered in ready for dispatch. All items are shipped via some sort of Trackable courier service which is fully insured by us so you need not worry. You are liable to clear and pay any taxes incurred by customs on import in your country. In case your item does not reach you when it’s supposed to, kindly notify us and we will take appropriate steps to ensure you are not at a financial loss due to non-delivery. If items you have ordered from the certified diamond website is not available, we will offer you a suitable replacement at the same price or less. You may not wish to take this alternative. If so you are free to cancel your order.

Please order with confidence. we will always communicate with you throughout your order process, You can visit us anytime you wish to clarify issues. If you wish to return an item, please contact us first to arrange a confirmation of return from us. We are human and unforeseeable errors can occur. Please contact us first if you have any issues.

We hope you enjoy using our website and our jewellery for life!